Disney is rolling out Pirates of the Caribbean- and Buzz Lightyear-branded fragrances targeting boys ages 4-11 in Latin communities.
The products, which will retail between $9.95 and $19.95, will reach retail shelves by September in time for the holiday season.
It's a bit of a puzzle why they are targeting only those boys in the Latin community. I'm sure there's an obvious reason, but I don't see it, especially after the "success" of the Cars fragrance.............. Hum, that didn't sound that interesting, but I guess there's nothing wrong with smelling like a car to some people.
Zz.
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