Disney's Magical Blu-ray Tour

Whoa! Disney appears to be going all out in promoting the Blu-Ray HD format. They are taking the promotion on the road and visiting malls all over the US.

At each stop, giant blue towers will feature widescreen monitors. And at more than a dozen interactive "stations," people can preview Blu-ray versions of recent Disney animated hits Cars and Meet the Robinsons, and play the Liar's Dice game from the Blu-ray edition of Pirates of the Caribbean: Dead Man's Chest.

But the heart of the exhibit is a mini theater with hourly presentations on Blu-ray technology and high-definition in general, tying the technology to Walt Disney's legacy of imagination.

I think if the HD-DVD camp doesn't do something as "spectacular" as this, they might get swallowed up. They better "get in bed" with the porn industry quickly and them them on their side.

:)

Zz.