Wednesday, October 17, 2007

The $1.1 Billion Overhaul of Disney's California Adventure

The Wall Street Journal has an in-depth report on Disney's attempt to overhaul California Adventure. It will be the most expensive modification of a Disney theme park ever.

Now Disney hopes to turn the park around by making it more like its successful neighbor, filled with references to company founder Walt Disney, say people familiar with the plan. A key project will be redesigning the entrance plaza, now a hodgepodge of California icons, and replacing it with something akin to Disneyland's signature Main Street.

Just as Main Street harks back to Walt Disney's hometown of Marceline, Mo., in the early 1900s, California Adventure's new entrance will trace the footsteps of Walt Disney from when he arrived in Los Angeles in the 1920s, these people say. Similar to Disneyland's iconic castle, the redesigned park will feature a replica of Hollywood's former Carthay Circle theater, where Walt Disney premiered the movie "Snow White" in 1937.


But the part where guests told Jay Rasulo that they just don't have an emotional connection to it is very, very true. It feels like an ordinary theme park, and that's not what a Disney theme park is supposed to feel like. Come to think of it, I some time feel that way towards Disney-MGM Studios. If it weren't for the Sorcerer Hat and Tower of Terror, I would have no emotional connection with it whatsoever (ToT is my #1 most favorite attraction anywhere in WDW and it fits the theme of that park perfectly).

I hope this costly revamp of DCA will help. It certainly can't be any worse than it currently is.

Zz.

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