All basic apparel sold by Disney at its parks and resorts, and at the company's ESPN Zone restaurants, will now be from the Hanes and Champion lines. Under the agreement, basic apparel includes T-shirts and tanks and fleece sweat shirts, sweat pants, hoodies and other garments, including infant and toddler items.
In terms of attraction sponsorship, this was the one that surprised me a bit:
Hanes also will become the sponsor of the Rock 'n' Roller Coaster starring Aerosmith, one of the main attractions at the Disney-MGM Studios park in Florida. Champion will also have naming rights for the stadium at Disney's Wide World of Sports Complex in Florida, and the deal includes promotions at the ESPN Zone restaurants throughout the country.
Er.. Rock 'n' Roller Coaster and Hanes? I don't get the connection. Still, maybe Disney can do a lot more improvements to this attraction now that it has a sponsor.
So my only question now regarding this deal is that, will all t-shirts sold at Disney now will be Hanes/Champion t-shirts?
Zz.
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