Two More New Hits For The Disney Channel?

For the channel that can do no wrong nowadays, the Disney Channel may have another pair of hits on their hands. This past Friday, both "Twitches Too" and the new series "Wizards of Waverly Place" had strong premiers.

"Twitches" averaged 7 million viewers from 8-9:30 p.m. to become basic cable's most-watched telecast of the day, according to Nielsen Media Research. It also was TV's No. 1 program of the day among kids 6-11 (2.6 million) and tweens 9-14 (2.6 million).

After the movie, "Wizards" held on to 5.9 million total viewers from 9:30-10 p.m. Friday, ranking as basic cable's second-most-watched program for the day. The audience included 2.4 million viewers in each of the kids 6-11 and tweens 9-14 demos, making it TV's No. 2 program among those viewers.

While these numbers are not in the same league as High School Musical, it is still amazing that they can do this almost on demand.

Zz.