Monday, October 22, 2007

France Embraces Disney, Thanks to a Rat

With the success of Ratatouille in France, it appears that this rat may be responsible for a lot more.

The animated film “Ratatouille,” about a rodent who dreams of becoming a French chef, has become the highest-grossing film of 2007 in France. The film sold more than $60 million in tickets, placing it No. 1 at the French box office for six weeks, beating the record set by “Titanic.”


It appears that the effect of the movie can be felt elsewhere.

More unexpected has been the healthy response to the Paris opening of the Broadway production of “The Lion King” on Oct. 4. The French have historically greeted Broadway-style productions, with the exception of “Les Miserables,” with upturned noses.

But ticket sales for “Le Roi Lion” have been brisk enough to support an open-ended run, according to a Disney spokesman. Even Disneyland Resort Paris is starting to sizzle: the park, celebrating its 15th anniversary, is achieving attendance records, with more than 6.1 million visitors in the first half of 2007, up 11 percent from the first half of 2006, according to regulatory filings.


It it makes the French warm up to Disney, I'd say that it was worth spending every penny on that movie.

Zz.

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