Friday, September 04, 2009

Creating Buzz for Toy Story

This Wall Street Journal article describes Disney's push to promote Toy Story 3 by rereleasing both Toy Story and Toy Story 2 in 3D this October.

An few eye-opening fact from this article was this:

The process of rendering the films -- or translating computer data into images -- was vastly accelerated by current technology. Where the original "Toy Story" required an hour per frame to create, Mr. Lasseter said, rendering the new 3-D version took less than 1/24th of a second per frame.

Holy plastic green men! An hour per frame? I can only imagine how long it took to render the whole movie.


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